AUTOMATION OF LOYALTY AND MARKETING PROGRAMS
GOALS AND OBJECTIVES
To enable online operations, including discounts and personalized marketing offers.
To create a multifunctional corporate-level CRM system.
- A solution based on Oracle Siebel CRM and Oracle BI.
The project was implemented in several stages: First, Jet Infosystems specialists cleaned and standardized customer data and card information for work reliability, migrating data from previous systems to an Oracle Siebel CRM platform.
The next step was to set up loyalty programs. The core of the system - an Oracle Siebel Loyalty module - processes information on current promotions and sends data to cashiers, taking the number of points on customer loyalty cards and likely attractive discounts into account. For flexible management of price promotions based on store, region, card type, or client history, a dynamic interface was also built into the system. The system also permits customized conditions, so that promotions will properly affect each other, allowing for blockage, cumulative, or mutually exclusive promotions.
The Siebel CRM system is integrated with the cash register system, enabling POS consultants to access data on customer purchase history and accumulated points. Mechanisms for client base segmentation and regular e-mail and SMS distributions to target groups were also been designed and configured.
The final stage of the project was the integration of the CRM system with the Rive Gauche call center.
Covered by the project
Increase in marketing programs
Decrease in request processing time